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(Moved to Tuesday 10:00-10:15, Due To Volcanic Ash) Cloud Communications and How to Destroy a $700bn Industry for Fun and Profit

Martin Geddes, Industry Futurist, Independent

Date: Monday, April 19

Time: 5:50 - 6:05 PM

Location: Salon E

Today, telcos make money from minutes and messages, charged to the user. Cloud Communications changes this, and fundamentally disrupts the telecoms industry's revenue model. Enterprises wish to connect, interact and transact with their customers. In future, it is the enterprise that pays the cash. Users pay in privacy and attention. Communications services, including social media, become just facets of global commerce platforms. So what are the communications revenue models for the future? And who will be the winners and losers as the Cloud takes over?

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