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Mobile Augmented Reality: What's Next for Smartphones

Laurent Gil, CEO, Viewdle

Date: Monday, June 27

Time: 4:55 - 5:10 PM

Location: Salon E

Category: Concept & Futurism

This presentation will take a case study approach to discuss the successful transformation, lessons learned, evolution and potential of augmented reality on mobile devices. Speakers will dissect the technology, hardware and software elements that make up augmented reality, exploring best practices of application development for smartphones in the coming years. The session will explore how augmented reality is progressing smartphone's potential for increasing average revenue per user, while revolutionizing how users consume media, social networking, games, instructional aids, etc. The presenter will take a 101 approach to guide attendees through sample augmented reality applications and usage scenarios, outlining lessons learned and the very real possibilities of augmented reality.

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