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Background Context Sensing - Solving the Technical, Human and Business Model Challenges

Ian Heidt, Business Development Director, Qualcomm

Date: Wednesday, June 29

Time: 5:45 - 6:00 PM

Location: Salon E

Category: Technology & Engineering

This session will discuss how the mobile phone's ability to automatically determine user context will shape the future. Currently, location-based services are making the first use of contextual awareness, but in the future all sensors from the phone plus an individualized model of human behavior will be used to guide your interactions with the physical world. 

We will discuss: 

1) What is technically achievable now and where the technology is heading 

2) Real human challenges around trust and privacy that must be solved 

3) Business models that bring value to multiple parties We will take a look at specific examples from the Neer service from Qualcomm Services Labs to expand on the above.

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