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The Secret Sauce to Commercializing Your Products and Services

Matt Bramson, CMO, InPhonex

Date: Wednesday, June 29

Time: 5:00 - 5:15 PM

Location: Salon E

Category: Digital Economics & Business Models

You've developed products and services that advance the state of the art, and now it's time to commercialize what you've productized to bring it to market. That often requires more than the standard practice of marketing and sales. There are powerful means to driving sales by providing value not just to your customers, but also through other elements of your ecosystem. In fact, one of the best ways to expand your market reach is to leverage partners who operate in different markets than you do.

Matt will explain the how to achieve market agility: by looking at distribution differently; by broadening the channel base, thereby opening up new markets to new customers and driving adoption of new products and services; and by employing asymmetrical approaches that adapt your products to the needs of the new channel's customers.
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