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Trends and Opportunities in Mobile Enterprise

Raj Singh, Entrepreneur in Residence, Stanford Research Institute

Date: Monday, June 27

Time: 3:00 - 3:15 PM

Location: Salon E

Category: Products & Services

Enterprise mobility has historically been unsexy and often neglected amongst broader developers. Traditional enterprise apps have been point solutions (hyper-customized) meaning difficult to scale as a broad horizontal solution and impossible to launch via the consumer/prosumer app store. This is all beginning to change - the enterprise smartphone and tablet explosion coupled with the opening-up of enterprise data has created new opportunities. 

Employees now define the enterprise, bringing their own devices (BYOD), installing their own apps and accessing enterprise data while on the go. CIOs now manage cloud systems; it's not CIO but rather CCO (Chief Cloud Officer) and as a result enterprise data is now available via the same OAuth interfaces that consumer services such as Facebook have used for years. Employees are now the buyer; LinkedIn, Dropbox, Yammer and others have built enterprise businesses selling to the employee and scaling to the enterprise. 

These trends coupled with others are bringing the "consumerization of IT" to life - the enterprise app explosion is about to begin.
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