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How to Make Money from Free Voice and Messaging

Martin Geddes, Industry Futurist, Independent

Date: Tuesday, June 28

Time: 11:00 - 11:20 AM

Location: Salon E

Category: Digital Economics & Business Models

How will telcos make money after 'peak telephony'? Can social media grow value beyond displaying unwelcome adverts? Why is customer contact so painful for enterprises and their customers? The new money is in delivering the tools for efficient, effective and secure communications between enterprises and their customers. Martin will present a model for understanding the unmet needs for customer contact, show you how existing products like voicemail can be re-conceived to fill those needs, and explain how telco and web API platforms need to think and work differently to solve difficult privacy issues.

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