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Pamela Rutledge

A Think Lab/Media Psychology Research Center, Co-Founder/Director

Dr. Pamela Rutledge is a media psychologist, applying psychology and neuroscience to strategies for emerging technologies and transmedia storytelling. She has provided advice and insights to clients for over 25 years, helping them to see the evolving media landscape with new perspectives. Her interests lie in identifying the ways in which technology and connectivity influence individual and group beliefs and heuristics and extending that into social trends and user preference. Drawing on a broad background in media communications, visual design, business strategy, and psychology, current projects involve developing story and narrative for transmedia communications and integrating positive and cognitive psychology with technology and content design to facilitate self-efficacy, resilience, intrinsic motivation, and flow.
Pam is also Director of the Media Psychology Research Center, a nonprofit dedicated to research, assessment and development of pro-social media technologies. She is adjunct faculty at Fielding Graduate University in the Media Psychology master’ s and doctoral programs, an instructor at UCLA Extension, and an instructor and advisory board member for UC Irvine Extension School of Business and Law’ s Internet and social media marketing certificate program. Pam authors a blog for Psychology called “ Positively Media” , and is Editor-in-Chief of the Media Psychology Review academic journal. She holds a BA from Pomona College, an MBA from the Drucker School of Business at Claremont Graduate, and PhD and MA in media psychology from Fielding Graduate University. Email: pam [at], twitter: pamelarutledge

Sessions from eComm2011: Emerging Communications Conference featuring Pamela Rutledge: