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Blake Callens

Zugara, Senior Software Engeneer

Blake Callens is Senior Software Engineer for Zugara, the only interactive marketing agency member of the Augmented Reality Consortium. He was lead engineer on the team that created the company’s web based augmented reality tools, including:

· Webcam Social Shopper augmented reality clothing framework
· ZugMo motion capture and body recognition engine
· ZugSTAR streaming augmented reality web conferencing framework

He is also the creator of ARtisan, an open source Flex framework for augmented reality development, and co-organizer of the Augmented Reality Los Angeles meetup group. He blogs his thoughts on augmented reality at

Sessions from eComm2011: Emerging Communications Conference featuring Blake Callens: